Commerce Modernisation
The shift from monolithic to composable commerce is inevitable, but most enterprises are paralysed because the migration feels too risky. This accelerator delivers a working composable commerce MVP in 10 weeks — proving the architecture, demonstrating measurable value, and giving your team the confidence to scale.
The Problem
Enterprise commerce platforms are under more pressure than ever. Customers expect seamless, personalised experiences across every channel. AI is reshaping how people discover and buy products. Yet most large organisations are running on monolithic platforms designed for a different era.
Feature releases take months because everything is tightly coupled — one change risks breaking everything else. Your frontend experience is dictated by your backend platform. Product data is fragmented across your PIM, CMS, ERP, and commerce engine. Vendor lock-in means you’re paying for capabilities you don’t use while struggling to integrate the ones you need.
88% of enterprises plan to modernise their commerce infrastructure within the next 12 months. Those who’ve already moved to composable architectures report 67% faster website speeds, 65% improved scalability, and double-digit revenue gains. But most modernisation projects stall because they’re treated as massive, risky replatforming programmes rather than iterative, value-driven sprints.
We take a different approach. Prove the architecture in 10 weeks with a working MVP, not a strategy document.
Monolithic vs. Composable Commerce
| Capability | Monolithic Platform | Composable Architecture |
|---|---|---|
| Feature releases | Quarterly or longer, tightly coupled | Continuous, independent deployments |
| Frontend experience | Locked to platform templates | Any frontend framework, full creative control |
| Product data | Siloed across systems | Unified through orchestration layer and PIM |
| Vendor flexibility | Single vendor lock-in | Best-of-breed components, swappable |
| Scaling | Fixed infrastructure, over-provisioned | Cloud-native, scales on demand |
| AI readiness | Retrofitted, limited | Native integration points for AI services |
| New channel launch | Months of development | Weeks — API-first means any touchpoint |
| Total cost of ownership | High licensing + customisation | Pay for what you use, reduce waste |
What We Build
Headless Frontend & Experience Layer
- Decouple your customer experience from your backend platform
- Build fast, flexible frontends your team can update without touching the commerce engine
- Enable consistent brand experiences across web, mobile, in-store, and emerging channels
- Lay the foundation for AI-powered experiences — conversational commerce, visual search, dynamic personalisation
Commerce & Product Data Orchestration
- Design an orchestration layer connecting your commerce engine, PIM, CMS, and ERP through APIs
- Establish a single source of truth for product data — enriched, consistent, available to every channel
- Implement event-driven architecture so changes propagate across systems in real time
- Build integration patterns that make adding new services and channels straightforward
Architecture & Migration Blueprint
- Map current monolithic dependencies and identify the highest-value components to decouple first
- Design a progressive migration strategy — the “strangler fig” pattern — so you modernise without a risky big-bang replatform
- Select best-fit composable components based on your business needs, not vendor relationships
- Establish API contracts, governance, and DevOps practices for sustainable composable architecture
Before & After
| Metric | Before | After | Improvement |
|---|---|---|---|
| Feature release cycle | 6–12 weeks | 1–2 weeks | 75%+ faster |
| New channel launch | 6–12 months | 4–8 weeks | 80% reduction |
| Frontend page load | 3–5 seconds | Under 1 second | 70%+ faster |
| Product data consistency | Manual sync, frequent errors | Automated, single source of truth | Near-zero discrepancies |
| Developer productivity | Constrained by monolith | Independent, parallel workstreams | 40%+ more output |
| Vendor dependency | High (single platform) | Low (swappable components) | Strategic flexibility |
10-Week Implementation
Three phases. Ten weeks. One working platform.
Discovery & Architecture
- Week 1: Commerce audit — map your current platform, integrations, data flows, pain points, and priorities
- Week 2: Composable architecture design — component selection, API layer blueprint, PIM/product data model
- Week 3: Migration strategy — identify first components to decouple, define the strangler fig roadmap
MVP Build
- Week 4: Headless frontend prototype — first decoupled customer experience on your priority channel
- Week 5: Commerce API layer — connect frontend to commerce engine through clean API abstraction
- Week 6: Product data orchestration — integrate PIM, CMS, and ERP into unified product model
- Week 7: AI-ready integration points — personalisation, search, or recommendation capabilities
- Week 8: Performance optimisation — load testing, edge caching, and resilience patterns
Launch & Transfer
- Week 9: Pilot deployment — launch composable MVP alongside your existing platform, gather real data
- Week 10: Evaluation, scaling roadmap, and knowledge transfer — measure results, plan the next migration phase
The Strangler Fig Approach
The biggest risk in commerce modernisation is trying to replace everything at once. We use the “strangler fig” pattern — progressively replacing monolithic components with composable services while the existing platform continues to run.
- No risky big-bang replatform — you migrate component by component
- Value at every stage — each decoupled service delivers immediate improvement
- Reversible decisions — if a component doesn’t work, swap it out without affecting the rest
- Team confidence — your developers learn composable architecture by building it, not studying it
- This approach turns a multi-year replatforming programme into a series of manageable, value-driven 10-week sprints
Who This Is For
- Enterprises running monolithic commerce platforms that are slowing down innovation
- Organisations with 500+ employees and complex product catalogues across multiple systems
- Multi-channel operators (web, mobile, marketplace, in-store) needing consistency
- Teams that want AI-powered commerce experiences but are constrained by their current architecture
- Businesses that need to modernise progressively — they can’t afford a risky 18-month replatform
What Makes Our Approach Different
- We start with your business priorities, not a technology shortlist
- We prove the architecture in 10 weeks with a working MVP, not a 200-page strategy document
- We design for progressive migration — the strangler fig pattern, not the big bang
- We focus on your team’s capability, with knowledge transfer built into every phase
- We keep experiments cheap — validate the approach before committing to full-scale transformation
- We’re vendor-neutral — we recommend components based on fit, not partnerships
Ready to Get Started?
A 30-minute discovery call is all it takes to work out whether this accelerator is the right fit for your organisation.